How to Make Pinterest Actually Work For Your Business
Real Results for Our MOD Client
Pinterest for Business: A High-Impact Marketing Tool for Fashion, Weddings, Travel and Interiors
If your brand lives in the worlds of fashion, weddings, travel, or interior design, (which is what we specialize in here at MOD) there’s one platform you absolutely can not overlook: Pinterest. This platform doesn’t get the the same spotlight as Instagram, YouTube, or TikTok, and the typical reaction we get from clients when we explain Pinterest to them tells us that this platform is severely misunderstood. Pinterest is a powerhouse when it comes to visual discovery, long-term content engagement, and driving traffic to your website. In this blog we will dive into exactly why we feel this way.
Whether you're planning epic weddings, designing dream homes, or creating content around your luxury hotel, Pinterest offers a direct line to people actively searching for inspiration who are ready to take action.
Why Pinterest Is Different
Unlike social media platforms focused on friends or followers, Pinterest operates more like a search engine. Actually, Pinterest is almost entirely a search engine. Users on Pinterest don’t scroll passively, they search with intention. They’re looking for ideas, making plans, saving future purchases, and building vision boards. That means your content isn’t just a passing post, it’s a solution to someone’s goal.
The most important thing to understand about Pinterest is that Pins have a long shelf life. While Instagram Stories vanish in 24 hours and most social posts fade within days (or even less than that now), a well-optimized Pin can keep driving traffic for months or even years. Some of our clients have Pins that we created for them 2-3 years ago that are still driving hundreds of direct website visitors.
Pinterest is the only platform that people are visiting with the intention of being directed out to a website or blog post.
Pinterest by the Numbers
Pinterest has over 500 million monthly active users worldwide.
85% of users say they use Pinterest to plan life moments, including weddings, bucket list travel, outfits, and home renovations.
83% of weekly users have made a purchase based on Pins they saw from brands.
It’s a top referral source for e-commerce websites, especially for fashion brands, home decor brands, travel creators, and entrepreneurs in the wedding industry. This is the kicker. Most brands or creators that you see with huge followings have an in-depth Pinterest strategy working for them behind the scenes.
Still wondering if it's worth your time? Let’s further break down exactly how Pinterest can become a game-changing part of your marketing strategy in three key industries.
Fashion: More Than Just Mood Boards
Pinterest is the place where (mainly) women go to reimagine their look and wardrobe. From seasonal outfits to capsule wardrobes to travel-ready fashion, people are constantly pinning the looks they love and preparing to buy them.
Tips for Fashion Brands:
Create Style Guides: Outfit ideas, packing checklists, or “how to wear it” Pins perform well. Provide value in your Pins, don’t just show your product on repeat. For our clients, we like to create a blog post on their website about styling a product or collection. From there, we create multiple Pins that link back to that blog.
Use Keywords in Pin Descriptions: Think like a shopper, not a designer. Use terms like “spring wedding guest dress” or “classic black blazer outfit.” Pinterest is all about SEO.
Pin Directly From Product Pages: Each Pin should link back to where the item can be purchased or the corresponding blog post. Clean, vertical images (2:3 ratio) perform best.
Showcase UGC and Lifestyle Content: Style influencers, customer photos, and travel content that includes your product helps build trust and connection.
If you’re launching a new collection, Pinterest can be a visual lookbook that keeps your pieces discoverable long after the initial drop.
Weddings: The Ultimate Planning Platform
Pinterest is practically synonymous with wedding planning. Brides use it to curate their vision, from the dress and decor to florals, venues, and table settings. If your business caters to the wedding industry, not being on Pinterest is likely causing you to miss out on a huge search engine within your industry.
Tips for Wedding Pros:
Pin Early and Often: The average couple starts planning 12–18 months before the wedding. Get your content in front of them early. It’s never too late to start, but know that Pinterest takes a few months to get going once we implement our strategy.
Organize Boards by Theme: Destination, modern, beach, rustic, black tie, etc. Brides often search by wedding theme. Make it easy for them to find your aesthetic or niche.
Include Seasonal Keywords: “Fall wedding inspiration,” “summer bridal bouquet,” and “2025 wedding trends” are strong search phrases. No one is searching the names of the specific couple you worked with, or the name of your business. We make sure your Pins are optimized to show up in search results with our keyword strategy.
Value-Add Content Wins: If you’re a planner, create a blog post about the “10 Things Every Bride Should Know Sooner” with value-add Pins going back to that blog. If you’re a wedding stationer, write a blog about “How Far in Advance to Send Save the Dates and Invitations”. Solidify yourself (or your company) as the expert in your space with your blog and Pinterest content. When a couple is ready to start hiring planners and vendors, you’ll be at the top of their mind.
A strong Pinterest presence can lead couples straight from their dream boards to your booking page. We love to strategize with our wedding clients to create a blog and Pinterest strategy that go hand in hand. Oftentimes, we see Pinterest as the lead generator for our wedding clients while their website, blog, and social media (Instagram) act as a live portfolio to seal the deal.
Travel: Where Dream Trips Begin
Pinterest is a go-to destination for travel planning. From bucket list escapes to weekend getaways, users turn to the platform to gather ideas, build itineraries, and discover new destinations. For travel brands and creators, this means a golden opportunity to inspire and convert travelers while they’re still in the dreaming phase.
MOD co-owner, Laura Vogel, has a travel blog where she provides tips, guides, outfit ideas, and more for her favorite destinations around the world. Pinterest is her second largest traffic generator only to Google search.
Look up your favorite travel blogger or brand on Pinterest. We can pretty much guarantee that they have a substantial number of monthly views on their Pinterest. The Blonde Abroad and Hand Luggage Only are great examples.
Tips for Travel Brands & Creators
Pin the Journey, Not Just the Destination: Go beyond sharing only the beautiful landscapes (though those types of Pins are valuable). Share full experiences like “5-Day Amalfi Coast Itinerary” or “Where to Stay in Lisbon.” Think in terms of trip planning, not just wanderlust.
Create Boards by Region or Theme: Group your content by location (e.g., “Greek Islands,” “Italy Travel Tips”), type of travel (solo travel, honeymoon spots, family vacations), or interest (wine trips, coastal hikes, luxury stays). Users love to browse by vibe and this helps Pinterest understand what your Pins are about.
Include Travel Tips & Resources: Packing guides, airport hacks, and destination do’s and don’ts make great evergreen content. These types of Pins build trust and keep users coming back to your profile for more.
Showcase User Experiences: Repost content from your community or collaborators, especially if they’ve visited a place you promote. Seeing real people in real settings makes travel feel tangible and bookable. This is called “repinning”. We include repinning in our Pinterest strategies because it helps Pinterest understand what your account and Pins are all about.
Whether you're a hotelier, travel agent, influencer, or tour provider, Pinterest helps plant the seed of travel and gives you a way to turn your love for travel into real-world bookings.
Interiors: From Pins to Purchase
Pinterest is a go-to resource for people designing and decorating their spaces. From total home renovations to seasonal refreshes, users are searching for inspiration and the products to make it real.
Tips for Interior Brands:
Pin by Room or Style: Organize your boards into kitchens, bathrooms, entryways, modern interior design, baby rooms, coastal interior design, etc.
Use Before & Afters: Transformation content is gold on Pinterest. People love seeing the evolution of a space. This is also great content for a blog + Pinterest combination. “How to Make Your Living Room Everyone’s Favorite Hangout”.
Highlight Product Details: Whether it’s a lighting fixture, rug, or color palette, include specific product names and design terms in your descriptions. This goes back to the SEO strategy. We name every Pin with keywords to ensure that they populate in search results.
Leverage Story Pins (Idea Pins): We use this format for things like room makeovers, DIY projects, BTS videos, or styling tips to build authority and keep users engaged.
Interior designers, furniture brands, and decor shops can use Pinterest not just for inspiration but as a direct funnel to leads, sales, and project inquiries. We have seen some incredible results with Pinterest for some of our interior design clients and tile retailer clients.
Best Practices for Business Success
To maximize your impact on Pinterest, keep these fundamentals in mind:
Consistent Branding: Use your brand colors, fonts, and logo across your Pins to create visual cohesion.
Schedule Content Regularly: We use an auto-scheduling platform to make sure we are posting consistently and at a high volume. The strategy on Pinterest is entirely different than platforms like Instagram, TikTok, or Linkedin.
Focus on SEO: This is so important! Think of Pinterest like Google. Use only relevant keywords in your Pin titles, descriptions, and board names. We center our Pinterest strategies around this and we walk our clients through the process.
Use Rich Pins: These automatically pull info from your site (like pricing and availability) and help improve click-through rates.
Track Performance: Use Pinterest Analytics to see which Pins are driving traffic, saves, and conversions. We provide quarterly reporting to our clients to show our progress.
The Importance of Pinterest in Your Business Strategy
For business owners in the design space, Pinterest isn’t just a nice-to-have. it’s a high-intent, visually driven, search oriented marketing tool that continues to deliver results long after a Pin is published. Whether you're styling wardrobes, planning weddings, providing travel recommendations, or designing dream homes, Pinterest allows you to meet your audience at the moment they’re most inspired and most ready to act.
If you don’t already have a Pinterest strategy in place, let’s chat. Your future customers are already there planning, searching, and saving. All you have to do is show up.